HAWAII FARM BUREAU LAUNCHES ‘HAWAII FARM & FOOD’ MAGAZINE

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HONOLULU, HAWAII—The Hawai‘i Farm Bureau Federation (HFBF) announces the launch of a new four-color, glossy magazine, Hawai‘i Farm & Food. The print and online publication is a media partnership between the statewide Farm Bureau and Pacific Basin Communications-the renowned publisher of Hawai‘i’s largest magazine group, whose portfolio includes Hawaii Business, HONOLULU Magazine and HAWAII Magazine.

Hawai‘i Farm & Food will delve into issues facing Hawai‘i’s agricultural industries, unique specialty crops and commodity groups”, says HFBF president Chris Manfredi of Ka’u Farm and Ranch on the Big Island. “This new magazine will bring the challenges of Hawai‘i’s farmers, ranchers and aquaculturists to the forefront to help people better understand how food is produced and brought to store shelves. Think of it as a farm tour you can hold in your hand. We’re particularly excited that the app is available for free on iTunes App Store and Google Play- and we’re thrilled to be working with the professionals at Pacific Basin Communications” notes Manfredi. Hawai‘i Farm and Food features farmers and their stories from across the state, updates on legislative issues, chef highlights of Hawai‘i-grown products, recipes and events supporting local agriculture.

Freelance journalist and blogger Catherine Toth Fox of O‘ahu will serve as Editor. The inaugural issue premieres with a circulation of 5,000 printed copies and unlimited digital access for the mainstream audience.

The magazine will be direct-mailed to all HFBF members, available for free pick-up at the Farm Bureau Farmers’ Markets and various other outlets, and digital download on iTunes App Store and Google Play. For advertising and sponsorship opportunities please contact Sharon Spear, Publisher at 808-534-7528 or sharons@pacificbasin.net.

The Hawaii Farm Bureau is comprised of nearly 2,000 member families in 11 county chapters located across the state: East Oahu, Hamakua, Hilo, Ka‘u, Kauai, Kohala, Kona, Maui, Moloka‘i, South O‘ahu and West O‘ahu. HFB serves as Hawai‘i’s “Voice of Agriculture,” to protect, advocate and advance the social, economic and educational interest of the state’s diverse agricultural community. To learn more, visit www.hfbf.org or phone 808-848-2074.